Quiet on the Set!

Wine Sense shot its newest television commercial last night. Not only is it a very exciting project it’s also a very fulfilling one. Our past commercials have included one with actors and a couple with ‘still images’. The still image commercials are nice because they’re affordable but they don’t do a great job of conveying a lifestyle message.

Our first commercial with ‘actors’ was very effective- but because it was our first we left it in the hands of the producer. It was shot about ten years ago and focused more on the value proposition of making your own wine.

This time we’ve taken a hands-on approach and are focusing on the ‘wine lifestyle’. As the consumer produced wine industry grows we learn that as much as the value proposition is very important to our industry (especially new users) it is the quality and the lifestyle that people keep coming back for.

A look at one of the scenes through the monitor.

We shot the commercial at our friend’s house (thank you Bill and Joy). Our ‘talent’ was also supplied by eager friends and family. We did not have to use actors as there were no speaking parts (voice-overs will be used) and because our friends and family all have a sincere appreciation for our product- they easily conveyed the message without having to use words.

The "talent" included Wendy, "one-take" Ronnie, Adrian, Melissa, Pat, Oksana, Joy and Bill. Also included are future Wine Sense actors Brady and Juliana. Missing from photo are Jennifer and Ken.

Chris, Rob and Dave did a great job of shooting the different scenes. You could see they have the passion for their jobs as we do for ours. When they had a take they liked they were truly excited- “happiness”!

Dave, Rob and Chris- The "talent" behind the camera.

So it’s on to the editing booth for Chris to put on the finishing touches. Once completed you will see the commercial aired on CKY ‘hits’ like Oprah and Law and Order.

 CUT!

Craig- Wine Sense

Filed under: General by Craig