A Sense of Wine

A Sense of Wine is Wine Sense's journal of new products, techniques and behind the scenes info for those who love to make wine. The authors are the Wine Sense staff. You will be familiar with them as the friendly faces that serve you whenever you stop by one of the stores. Join us as we share our insights on new procucts, advice and our experiences. Please feel free to comment on any posts- we look forward to your input!

November 2009
M T W T F S S
    Dec »
 1
2345678
9101112131415
16171819202122
23242526272829
30  

Categories

btn_100guarantee btn_latest_newsletter btn_winemakingvideos Onsite Winemaking Button

Only $4199
2 styles of Chai Maison!


Save $3
on all Bags of 100 Corks!


Now In Stock! Limited Release Atmosphere Wines!


Paddock Wood!
Taste Great- Easy to Make!



Quiet on the Set!

November 13, 2009

winesense_iconWine Sense shot its newest television commercial last night. Not only is it a very exciting project it’s also a very fulfilling one. Our past commercials have included one with actors and a couple with ‘still images’. The still image commercials are nice because they’re affordable but they don’t do a great job of conveying a lifestyle message.

Our first commercial with ‘actors’ was very effective- but because it was our first we left it in the hands of the producer. It was shot about ten years ago and focused more on the value proposition of making your own wine.

This time we’ve taken a hands-on approach and are focusing on the ‘wine lifestyle’. As the consumer produced wine industry grows we learn that as much as the value proposition is very important to our industry (especially new users) it is the quality and the lifestyle that people keep coming back for.

DSC00629

A look at one of the scenes through the monitor.

 

We shot the commercial at our friend’s house (thank you Bill and Joy). Our ‘talent’ was also supplied by eager friends and family. We did not have to use actors as there were no speaking parts (voice-overs will be used) and because our friends and family all have a sincere appreciation for our product- they easily conveyed the message without having to use words.

The "talent" included Wendy, "one-take" Ronnie, Adrian, Melissa, Pat, Oksana, Joy and Bill. Also included are future Wine Sense actors Brady and Juliana. Missing from photo are Jennifer and Ken.

The "talent" included Wendy, "one-take" Ronnie, Adrian, Melissa, Pat, Oksana, Joy and Bill. Also included are future Wine Sense actors Brady and Juliana. Missing from photo are Jennifer and Ken.

Chris, Rob and Dave did a great job of shooting the different scenes. You could see they have the passion for their jobs as we do for ours. When they had a take they liked they were truly excited- “happiness”!

Dave, Rob and Chris- The "talent" behind the camera.

Dave, Rob and Chris- The "talent" behind the camera.

So it’s on to the editing booth for Chris to put on the finishing touches. Once completed you will see the commercial aired on CKY ‘hits’ like Oprah and Law and Order.

 CUT!

Craig- Wine Sense


Filed under: General by Craig

Leave a Reply

Your email address will not be published. Required fields are marked *



Top

mywinesense.com is your source for all of you winemaking needs. Whether you want to pick your next wine, read our blog or refer to our resources page you’ll find it here.

Would you like to work at WineSense? Please fill out our online job application.

WineSense eNewsletter Sign-up

Sign up for Wine Sense's e-flyers and you will periodically receive information regarding new products, sales, special events and offers exclusive to our e-flyer recipients. Just for signing up- you will receive a FREE $4 Gift Certificate applicable to any wine kit purchase at Wine Sense. Privacy Policy

* indicates required


Copyright @ 2017, Wine Sense. All rights reserved. Wine Sense – for the love of winemaking