A Sense of Wine

A Sense of Wine is Wine Sense's journal of new products, techniques and behind the scenes info for those who love to make wine. The authors are the Wine Sense staff. You will be familiar with them as the friendly faces that serve you whenever you stop by one of the stores. Join us as we share our insights on new procucts, advice and our experiences. Please feel free to comment on any posts- we look forward to your input!

May 2011
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Two decades of Change and Growth

May 17, 2011

As we all know, a lot of changes happen over 20 years. Businesses like people if they survive, grow and change.

Winse Sense is a good example. When the owners Colin and Craig Swanston opened their business 20 years ago the drink of choice for many people in Manitoba was beer, and the company’s name “The Brew Doctor” reflected this.

Over the years we have seen a major shift to wine as the drink of choice for many Manitobans. The demand for beer kits dropped, and wine kits were what the customers were buying. This change eventually lead to to a re-focus and a name change to “Wine Sense”.

Along with the name change came a new corporate image, reflected in the new look stores and logo. The enphasis was no longer on selling a product, but a life style. If you have seen our T.V. commercials you will get a good sense of that… Live Well Affordably

The quality and variety of wines offered increases with each year, bringing new and exciting wines to try. Many of our loyal customers eagerly await the annual Limited Edition kits, highlighted each November at our Limited Edition Wine Tasting evenings. There are also our summer products that people look forward to such as Spanish Rose, Twisted Mist Mojitos and Margaritas all… great Summer drinking!

And to highlight our 20th Anniversary year we have our 20th Anniversary Wines to enjoy. These two unique wines were made especially for Wine Sense and are not available anywhere else in the world! They are in limited supply, so don’t miss out! 

So enjoy Summer, the good life, and of course wine!

Cheers,

Diane (Wine Sense- McPhillips St.)


Filed under: General by WineSense

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