A Sense of Wine

A Sense of Wine is Wine Sense's journal of new products, techniques and behind the scenes info for those who love to make wine. The authors are the Wine Sense staff. You will be familiar with them as the friendly faces that serve you whenever you stop by one of the stores. Join us as we share our insights on new procucts, advice and our experiences. Please feel free to comment on any posts- we look forward to your input!

November 2009


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Wine Needs to Breathe

November 16, 2009

BruceThis spring, as my wife was thumbing through one of the many wine magazines we subscribe to, she noticed an ad for a wine aerator. As I had been looking for one (I drink some wines a little early and have read they improve the flavor), she pointed it out to me. The ad was for the Vinturi Essential Wine Aerator. It stated:

As wine breathes, it opens up and releases its intended aromas and flavours. Vinturi draws in and mixes the proper amount of air for the right amount of time, allowing your wine to breathe, instantly. You’ll appreciate a better bouquet, enhanced flavours and a smoother finish. Perfect aeration in the time it takes to pour a glass.”

I was intrigued, and researched it via the Internet. We went out and bought one.

The first time we tried the Vinturi I used a 6-month-old Selection Stag’s Leap Merlot. I poured 1 glass from the bottle, and one though the Vinturi. I left the room, and my wife then mixed up the glasses. When I tasted the wines, the first one was okay, but did not have a lot of flavour or taste. The second glass, on the other hand, was fruity and smooth. The Vinturi glass was the second glass.

I use the Vinturi Aerator with most red wines and some young whites.
To me, this was a great investment. It improves young wines, smoothing out the taste, while greatly enhancing older wines. As we all know one of the most difficult thing for winemakers to do is let our wines age enough. The Vinturi is the answer to this problem.

Not a gimmick. The Vinturi Aerator works. It’s used and sold in over 70 Wineries in California and is even on Oprah’s ‘O List”.

Thanks, dear!

Bruce- Manager Pembina Store

Filed under: General by Craig

Quiet on the Set!

November 13, 2009

winesense_iconWine Sense shot its newest television commercial last night. Not only is it a very exciting project it’s also a very fulfilling one. Our past commercials have included one with actors and a couple with ‘still images’. The still image commercials are nice because they’re affordable but they don’t do a great job of conveying a lifestyle message.

Our first commercial with ‘actors’ was very effective- but because it was our first we left it in the hands of the producer. It was shot about ten years ago and focused more on the value proposition of making your own wine.

This time we’ve taken a hands-on approach and are focusing on the ‘wine lifestyle’. As the consumer produced wine industry grows we learn that as much as the value proposition is very important to our industry (especially new users) it is the quality and the lifestyle that people keep coming back for.


A look at one of the scenes through the monitor.


We shot the commercial at our friend’s house (thank you Bill and Joy). Our ‘talent’ was also supplied by eager friends and family. We did not have to use actors as there were no speaking parts (voice-overs will be used) and because our friends and family all have a sincere appreciation for our product- they easily conveyed the message without having to use words.

The "talent" included Wendy, "one-take" Ronnie, Adrian, Melissa, Pat, Oksana, Joy and Bill. Also included are future Wine Sense actors Brady and Juliana. Missing from photo are Jennifer and Ken.

The "talent" included Wendy, "one-take" Ronnie, Adrian, Melissa, Pat, Oksana, Joy and Bill. Also included are future Wine Sense actors Brady and Juliana. Missing from photo are Jennifer and Ken.

Chris, Rob and Dave did a great job of shooting the different scenes. You could see they have the passion for their jobs as we do for ours. When they had a take they liked they were truly excited- “happiness”!

Dave, Rob and Chris- The "talent" behind the camera.

Dave, Rob and Chris- The "talent" behind the camera.

So it’s on to the editing booth for Chris to put on the finishing touches. Once completed you will see the commercial aired on CKY ‘hits’ like Oprah and Law and Order.


Craig- Wine Sense

Filed under: General by Craig

Welcome to a Sense of Wine!

November 8, 2009

winesense_iconThings keep moving forward and Wine Sense does its best to keep up. We have recently launched our fan page on Facebook and as you are currently reading, A Sense of Wine, our new blog.

A Sense of Wine is a place where you can join the Wine Sense staff as we share our experiences and our thoughts on the products we carry, our favourite wines, new products, helpful hints, recipes and anything that those of us who enjoy the “wine lifestyle” will find interesting.

A Sense of Wine will also allow you the opportunity to share your thoughts and experiences. Each entry will allow you to comment on anything you may find interesting and your input will be appreciated.

We hope you will gain some useful insight and information from our blog and that it will help enhance your winemaking and wine enjoyment.


Filed under: General by Craig

Limited Edition Italian Brunello

November 8, 2009

BobFor those of you who didn’t have the pleasure to make the Selection Limited Edition Italian Brunello two years ago you are in for a real treat. “Brunello”, roughly translated, means “nice dark one” in the local dialect. It is a clone grape of Sangiovese Grosso. Grown around the town of Montalcino in Italy it is one of the country’s most expensive wines. This wine is often compared to Pinot Noir from Burgundy, but, in my opinion, has one big difference: The wine is light to medium body but with intense tannins. The high acid and intense tannins pair perfectly with any strong flavored food.

I really like this wine because I love strong flavoured foods. In the summer I will BBQ almost every day and this wine goes great with it. I personally love hot BBQ sauces and the Brunello with its big tannins smooth out the heat of the sauce and the wine becomes so much smoother. 

If you enjoyed last years Selection Limited Edition Dolcetto, I think you will really enjoy this. How often do you have the opportunity to make one of Europe’s most famous and expensive wines for less than $4 a bottle?

Manager (Wine Sense – Springfield Road)

Filed under: Wine by Craig


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